Customer Acquisition For Small Businesses
“I can’t believe you can’t see this HUGE trend sitting right in front of you.”
“What are you talking about. My girls don’t want to learn that stuff.”
“I’ll make you a bet. I’ll start doing it at my club to test it out and if it works, I’ll show you how to do it for your club.”
“That’s not a bet. Put some money up chump.” [Read more…]
In the past few months I’ve had the honor of reviewing dozens of sales funnels. During that time I’ve noticed something that a lot of coaches are not doing that they absolutely should be doing if they want to build a bond with their audience, get quality referrals without asking, and gain lifetime clients.
But before I get to that, let me give you some background. [Read more…]
Scalability is often overlooked. It’s not a topic that’s really on a founder’s radar. Maybe not even a marketing manager.
It’s important to build policies, plans, and procedures around something sustainable. Your marketing and education materials should stand the test of time with universal topics that are important to today’s busy professionals.
The video below is a tutorial that will help you uncover several opportunities ripe for disruption and innovation in your own business.
The first four minutes discuss the events at the Black Wall Street Homecoming conference in Durham, NC. At the 4:06 mark, we begin our discussion regarding scalable businesses.
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It is imperative that you define your ideal customer from the very beginning of your business. If you don’t, you run the risk of reduced revenues, sales, profits, and customers right out of the gate.
Or, if you’re already in business and haven’t really taken the time to go through this process, you’re probably experiencing all sorts of client issues, such as: scope creep, unstable income, and burnout.
I’m discussing some background information for the first 5 minutes or so. If you’d like to skip that stuff, fast forward to about the 5:35 mark.
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It’s time that someone told the truth about the client acquisition process. Bringing in clients is a very simple process and only requires a small amount of skill and perseverance. It also requires a willingness to give your clients more in use value than you ask for in cash value.
The Client Acquisition process only involves these five steps: [Read more…]