We are all aware of how important it is to define our ideal customers.
Well, what about spying on your competition to find out who THEIR ideal customers are?
(Insert evil laugh here)
You see, a lot of us overthink our tactics and strategies. We are creative by nature, so naturally, we want to create something new all the time.
But in business you don’t get points (or dollars) for inventing something new. You get paid to solve people’s problems.
Chances are you already have a solution that people might be interested in. The question is, where do you find those people?
Facebook Competition Crusher
Every day we see ads on our timeline. But how often do we stop to think why we’re seeing those ads in the first place?
There’s a very simple way to find out!
This is an ad from a software company called LeadPages. They advertise to me all the time because I am a previous customer and have friends who are customers. I’m a very likely candidate for their software.
When you want to find out why you’re seeing a particular ad, there’s a small arrow in the top-right corner. Click that arrow and the dropdown shown in the screenshot above will appear. When it appears, there will be an option for you to select, “Why am I seeing this?”
As you can see above, I am selected for this advert because I have visited their website and have used the software in the past. They also want to target people who are ages 20 to 55 and live or were recently in the United States. When you put all those parameters together, you find myself and others like me.
- Spying on your competition is fun, easy, and completely ethical with Facebook
- When you see ads on your timeline, find out why you’re seeing them
- Use the targeting mentioned as a guideline for your own advertising
Has this been helpful? How do you see yourself using this in your business?
Let me know in the comments