In our last post, we discussed 7 Steps to Client Acquisition Mastery. Now, although you have the steps, it’s sometimes difficult to put them into action. In order to make that a complete non-issue, I’m going to go through the exercise with all seven steps right now so you can see what it looks like to implement these steps into your business.
Let’s do this together using Done-For-You Clients as a case study.
Step 1: DECIDE
In step 1, it’s all about deciding that you are going to provide the absolute best service in your industry. Maybe you’ve already decided this intellectually. But the question is… what have you done about it?
It’s been said that you should never leave the scene of a decision without accompanying action. So although you and I have decided to provide the absolute best service in our industry, we need to solidify that decision with some action.
For Done-For-You Clients it’s this blog post in and of itself. If I’m going to provide the absolute best service, it’s important that I not only dispense solid advice but actually use it. And not just use it in my own business without sharing, but putting it out there for all to see.
My suggestion for you is to make a public declaration on social media, update your website, or tell your spouse. It’s imperative that your decision to provide the absolute best service is shared with others and displayed as much and as often as possible.
Step 2: GET EMOTIONALLY INVOLVED
In Step 2, you’re now asking yourself how your decision in Step 1 improves your clients’ quality of life. It’s a great question. So what’s the answer?
How will my commitment to providing the absolute best service in the industry improve my clients’ quality of life?
At DFY Clients, our answer is simple. Every website visitor will leave the site with valuable, actionable content that they can implement into their businesses immediately. Every prospect on the phone will leave the session with customized strategy for their business even if they don’t become a client. Every client will walk away with an online sales system that provides traffic, leads, and sales on autopilot.
But those are just features. The real benefit to website visitors, prospects, and clients is more knowledge, better communication, improved processes, and generally an easier life as a business leader. Too many business leaders are too busy to spend time with their families. At Done-For-You Clients we focus on giving business leaders back to their families. Because at the end of the day, that’s what’s most important to all of us.
Step 3: ANALYZE YOUR SURROUNDINGS
In Step 3, you’re beginning to look around to see if your decision and emotion are compatible with your environment. The bad news is that the environment is likely incompatible with your new mindset. The good news is that your new mindset will inevitably change your environment. But only if you act immediately.
On my About Page you can tell that my environment was not (and still is not) a perfect match for my mindset. But I didn’t let that stop me. I started immediately with what I had and have continued to do so throughout my career. I’ve had times where I stopped, paused, almost quit, doubted myself, and the like. You have too. The point is to keep going.
There was a vision for this website long before this blog post. I had the idea. I had the strategy. But I didn’t have the tools. I needed Parallax Pro (WordPress theme), WP Engine (hosting), Survey Gizmo (quiz/applications), a logo (Fiverr), and a ton more. At the time of this writing, I’m still missing EverWebinar. That’s an automated webinar platform. It allows me to create a webinar once and put it on autopilot. The idea is an automated webinar to pop up after you take the quiz. It’s not up yet, but it’s coming.
So, take a look around at your environment. Is it compatible with your new mindset or not? If it’s not, make sure to change something so small that it doesn’t matter to anyone else, but matters a great deal to you. Buying a book and putting it in your office. Moving a pen from the kitchen to the office. Something that serves as a token or a beacon for you to accept your new mindset. Seriously, it can be anything. The point is to do something so that when you see it you’re reminded of your newfound commitment to excellence.
This is Part One of the Client Acquisition Mastery Exercise. You can find Part Two HERE.
Can you see yourself making these changes? Need help?
Let me know in the comments!