It is imperative that you define your ideal customer from the very beginning of your business. If you don’t, you run the risk of reduced revenues, sales, profits, and customers right out of the gate.

Or, if you’re already in business and haven’t really taken the time to go through this process, you’re probably experiencing all sorts of client issues, such as: scope creep, unstable income, and burnout.

I’m discussing some background information for the first 5 minutes or so. If you’d like to skip that stuff, fast forward to about the 5:35 mark.

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