There are a myriad of ways to attract, enroll, and retain customers. At Done-For-You Clients we only focus on four of them:
- Paid Facebook Advertising
- Google Pay-Per-Click
- Cold Calling 2.0
- Speaking Engagements
As you’re well aware, Facebook advertising is all the rage these days. Targeting based on interests, behaviors, income, geography, age and just about everything else makes Facebook the premier advertising platform of today. No matter what business you’re in, you can get more customers by using Facebook Advertising
Google PPC is very similar to Facebook Advertising because they both use Pay-Per-Click as their model. There’s also something called CPM which is cost per thousand impressions. We can discuss more about that later. For now, let’s focus on Google PPC.
Let’s say you’re an attorney, dentist, or chiropractor. Although Facebook Advertising might work for you, you’re much better served with Google PPC. Primarily because people go to Google and type in what problem they’re having. If your solution can solve their problem and they find you at the top of the search results for what they typed in, they are VERY likely to choose your establishment. Conversely, if you’re not there and your competition is, they get the business instead of you.
Cold Calling 2.0
Before the Internet (B.I.) cold calling and newspaper advertising were the primary ways to promote your business. Cold calling and newspaper advertisements still work, but nowadays they require just a bit more technology than they did about 40 or 50 years ago.
Cold Calling 2.0 is simply sending an email to the business owner prior to making a phone call. Since you sent correspondence ahead of your call, the call itself becomes more lukewarm than cold. It’s actually quite feasible to compile a list of your ideal clients, send short emails that solve a specific problem, and get people to respond. The guys over at Close.io do it every single day.
KEY: Be sure to include a short 3-5 minute video in the email explaining your pitch a bit more. Focus on the potential customer’s problem more than your solution.
According to most studies, people’s number one fear is public speaking. However, standing on stage and presenting your offer to people who can clearly benefit from it, is the absolute fastest way to get customers. And here’s three reasons why:
- Public speaking builds instant credibility
- Public speaking allows you to make friends fast
- Public speaking (since it’s so feared by so many) gives you the ability to be seen as a hero, champion, and pioneer
Speaking isn’t for everyone. But if you have a fascinating and magnetic personality, it’s easy for you to get started. Simply ask around at networking events and/or search the Internet. Opportunities are boundless for those that can stand in front of an audience and deliver a compelling presentation.
As previously stated, there are many ways to acquire customers. The four ways listed above require a strategic approach, attention to detail, and decisive action. Are you ready to implement one (or maybe all four) into your business?
Let me know in the comments.